"The KICKBOX methodology is revolutionizing the way companies approach innovation. Originating from Adobe's innovation programs, KICKBOX was designed to empower employees to become intrapreneurs, taking ownership of their innovative ideas and driving them from inception to implementation. This self-driven, bottom-up approach to innovation has been adopted by numerous companies globally, including Swisscom and Roche, who have reported significant breakthroughs and improvements in their innovation processes."
A Brief History of KICKBOX
Origin: KICKBOX was developed by Adobe as a part of its Adobe Kickbox Innovation Kit. The goal was to decentralize innovation, giving every employee, not just those in R&D or leadership roles, the tools to innovate.
Adaptation and Spread: Following its success at Adobe, the methodology spread to other companies and industries, adapting to different corporate cultures and objectives. Each organization molds the KICKBOX framework to suit its unique needs, driving innovation across various sectors.
Examples and Case Studies
Adobe:The creator of KICKBOX, Adobe used this methodology to spur hundreds of new ideas, many of which have been developed into successful projects and features within Adobe’s offerings.
Swisscom:Switzerland's leading telecom company, Swisscom, adopted KICKBOX and created an internal innovation ecosystem. This has led to the development of numerous new products and services that have significantly contributed to Swisscom's market competitiveness
Roche:Global healthcare company Roche implemented KICKBOX to enhance its innovation in medical and diagnostic solutions, leading to improvements in both product offerings and internal processes
Key Benefits of the KICKBOX Methodology
Empowers Employees:Employees at all levels are given the resources, time, and support to pursue their innovative ideas, fostering a strong sense of ownership and engagement.
Drives a Culture of Innovation:KICKBOX encourages a continuous flow of ideas, which helps create a sustained culture of innovation within the organization.
Scalable and Flexible:The methodology is adaptable to various organizational sizes and industries, making it a versatile tool for driving innovation
Provides Structure to Innovation: KICKBOX offers a clear framework and process, from idea generation to execution, ensuring that innovations are not only creative but also aligned with business goals.
Accelerates Time to Market:By empowering employees to act on their ideas quickly and providing them with a structured path, KICKBOX can significantly reduce the time it takes for new products and services to reach the market
Measurable Outcomes:Each step of the KICKBOX process is designed to be measurable, allowing companies to track progress and assess the impact of innovations
"The KICKBOX methodology is more than just a tool for generating ideas; it's a comprehensive system that equips employees to take an active role in their company's innovation journey. By embedding this methodology into their operational framework, companies can unleash the potential of their workforce, turning creative ideas into tangible, impactful innovations."
